The new ‘A Single Step Leads to the Biggest Change’ advocacy campaign was launched in May 2018, in conjunction with the new Changing Minds. Changing Lives. strategy. The goal was to encourage people to take positive steps toward their mental health by talking to a GP, getting support and information, accessing education and awareness, and seeking specialist help if required. The campaign had significant traction across radio, television, print and social media: the number of engagements with St Patrick's Mental Health Services (SPMHS) social media sites increased by 83% in its duration.
